Stock market reaction to information technology investments: Towards an explanatory model
نویسندگان
چکیده
Investments in information technology (IT) do not always result in the expected tangible payoffs, and the factors which influence the effect of IT investments on organizational performance are not well understood. Stock market reaction is one approach to appraising IT investments. In this paper we propose a conceptual model describing the factors that impact IT investments based on market reaction findings of major event studies on IT implementation announcements. This preliminary model may serve as a starting point to better understand the complex issue of stock movements related to IT investments.
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